Search engine optimization, or SEO, which it is more commonly referred to is what helps your website show up in organic search rankings. If you own a website, there is a good chance you have heard of SEO, but you may also have some questions about it. Some of the most common questions related to SEO and their answers are found here. When you take the time to learn all you can about the services, you will be able to determine if hiring a Toronto SEO company is right for your business.

Are SEO services offered by all web designers?

While it may seem that all website designers should have some type of working knowledge of the latest and most used SEO tactics, this is not always the situation. There are quite a few design companies that are focused specifically on the front end of website design, which refers to the feel and look of the website, as well as the user experience. Other designers have their focus on the back end and this covers the custom application and systems. This is the code that occurs behind the scenes. SEO specialists will usually have a blend of skills, but mainly focus on the implementation of the more technical SEO elements on web pages and create a content strategy that is able to improve the users viewing experience and search results.

Are all the SEO tactics used good for SEO results?

The answer to this question is no. Google looks for a number of indicators that your site needs to rank higher; however, it also looks for using SEO tactics improperly. If your site is full from technical errors or missing various SEO elements, the site will not receive as high of a ranking. However, if Google detects any black hat techniques that attempt to manipulate the Google algorithm, then your site may be penalized. This is why it is so important to ensure that any SEO techniques used adhere to the guidelines created by Google.

Can SEO companies provide guarantees for a certain page rank?

The answer to this is absolutely no. If you find an SEO company that is guaranteeing that they can help you rank at the top of Google, then you should be cautious. These words, “we can get you to rank number 1” should be avoided at all costs.

When you know the answers to these questions you will be well on your way to find a quality SEO company that is able to meet your needs. For more information about SEO services, contact BlueHat Marketing today.